Finding Influences for your blogs brand
Your blogs brand isn’t just about writing about the same things and having a pretty logo that makes you stand out from others. It’s also about building relationships and networking with other people in your niche. You might have heard sayings like:
“You are most like the 5 people you spend most time with….OR…. you income is the average of the 5 people you spend your most time with”
It’s called the Law of Association (not attraction that’s different) and whether there is or isn’t lots of statistical data around to back the theory up or not, you can easily do a quick tally by thinking about those 5 people you spend most time with. Now I’m not saying you have to ditch your family and friends, but it does serve as a reminder to maybe think about broadening horizons and seeking out some influencers that can take your business and blogs brand to the next level.
Tools to help your blogs brand
There are lots of ways to find new influencers for your blogs brand online. One of the most obvious is tools it Klout, it focuses on a range of your social media platforms and determines an individuals Klout score. Klout actually has two clear advantages, first it shows your OWN influence so you can see who is most engaged in YOUR content and it can also help you find people in your niche with more influence than yourself. Another tool to find influences for your ‘blogs brand’ includes Wefollow check it out it;s pretty cool.
What not to do when trying to find social influencers for your blogs brand
When you find someone that you think could be a good match for your brand, be sure to do your homework. Whilst they may fit well with some of your vision and values they may affiliate with some other things that could actually do your blogs brand more bad than good. They may jump from opportunity to opportunity or change niche and focus really quickly. Checking out an influencers brand longevity and testimonials is a great way to see if they could be the perfect person and brand to network and build a relationship with.
If you have time, I recommend you watch this great video interview between Babette Pepaj of Bakespace and David Spark of Spark Media Solutions. There are some great nuggets of information about becoming a great social influencer yourself. Imagine turning the table and actually having people reach out to you to build their own blogs brand! If you want to watch the video in less time, check out the free trial with MySpeed.
Enjoy
What have been your experiences of becoming an influencer? When did you see a turning point in your business? Not an influencer yet, ask your questions below.
What’s your best way to find inspiration for your next blog post? Have you got any good ways to get your brain cells buzzing? Please comment and share this post if you have found it useful.
To Your Simple Blogging Success,
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March 8, 2013 at 5:28 am
Hi Beth! Loved this interview with Babette & David.! I can see how interviews can work but I don’t think I am ready for this yet 🙂 They sure did give out some great tid bits as you said..MY biggest take away was that producing content is important and to be consistent with this as well as engage with everyone. I am glad I took the time to listen in..
Not sure if it is my computer or your links but Klout & WeFollow didn’t go anywhere But Thanks for the sites I am going to go and check them both out. Chery 🙂
March 8, 2013 at 11:21 pm
Hey Chery,
Glad you enjoyed the video. Interviews need a lot of planning, time and structure. It’s not an obvious progression for everyone, but something I am looking to incorporate in the next few months, exciting! Thanks for pointing out my broken link, I think I’ve fixed them now.
Beth 🙂
March 9, 2013 at 7:37 am
Hi Beth!
Well you have given some great links here for me to check out and I appreciate that!
I love that video you inserted. Now my mindset is all about being a social influencer – I like that term.
I do find that doing interviews pulls a lot of attention. I just did one on my latest post and I’m having a blast with it. I have done some in the past and it does work well because it is not only informational but entertaining too!
Blessings,
Donna
March 9, 2013 at 3:13 pm
Really interesting post Beth. I confess I skimmed through the video because an hour is just more than I have to invest at the moment, but I liked what I saw. I’m familiar with Klout, but not with WeFollow so I bookmarked it and will take a closer look. Thanks!
March 10, 2013 at 8:27 pm
Hey Marquita,
An hour is a long time, but I just found so much value in it and it was a different perspective about social influence. I use Myspeed and watch the videos in triple speed. Saves me about 40 mins!! Thanks for your comments, thought it was interesting that you post was about increasing productivity today 🙂
See you next time.
Beth
March 10, 2013 at 8:30 pm
Hi Donna,
Yes interviews are up there on my to do list this year. Especially successful and up and coming bloggers. The great thing about interview is that the interviewee naturally wants to share the video with there following as well. So by magic you get more viewers and interest in what you are doing.
It’s a win win for sure.
Thanks Donna, I love your post this week by the way and look forward to you doing more interviews. Maybe we could do one together sometime.
Beth 🙂
March 13, 2013 at 10:31 pm
Hey, great video and you get some good points on your post. Building a good brand for your website (or blog) is critical. People must recognize you from you name brand and it takes some take to achiev this.
Thanks for the post + video,
Kostas.
March 13, 2013 at 10:46 pm
Hi Kostas,
Thanks for your comment, building your brand and influence is really crucial, blogging is much more than writing, it’s about becoming the leader you were supposed to be.
Beth 🙂
March 16, 2013 at 2:11 am
Beth, thanks for sharing these great ideas. I just listened to Mark Mason’s 50th podcast, celebrating that event, and he had Pat Flynn from The Smart Passive Income marketing blog on his show. They spoke precisely to the point of the importance of connecting both with similar people, and with influencers slightly ahead of us. I love the concept of differentiation and added value over time.
April 4, 2013 at 7:21 am
Hello My Name is Leo Spittles Network Marketer from Australia.
I like your blog Beth, it has incrediable, images and training, and advice,
and importantly a lot of fun.
April 4, 2013 at 8:59 am
Hello Leo,
Thanks for your kind words. I was wondering if you had you gravatar set up? So we can see your smiley face when you leave a comment. Be sure to connect with me on Facebook sometime, would be great to find out more about what you are doing.
Beth 🙂
April 9, 2013 at 3:33 am
Thank you for posting your interview with Babette & David. You are such an inspiration.
April 9, 2013 at 9:39 pm
Hi Kevin,
Thanks for your comment, I am glad you enjoyed the interview. I just visited your site and left you a comment.
Hope to see you back here again soon,
Beth 🙂