Why I’m Using Empire Avenue in My Blog Marketing Strategy.

What is Empire Avenue & Why do I need to know about it?

Empire Avenue is social networking and a social stock market game allowing you to buy and sell shares in people based on their social status and ranking.  Each player has their own portfolio in a virtual economy. The price of a player’s shares depends on stock buying and selling coupled with social networking activity. Each player can have investors, and they can invest in other players. Players gain dividends from the other shares in players they invest in, which are counted as credits.

Players can add their social networks to their portfolio and earn credits from the social interactions across all social networks.  It is based on your actual social networking activity and blogging activity, pulled via RSS feeds.  Empire Avenue uses a virtual currency called Eaves.  Eaves can be used to purchase shares in other players, as well as to pay for missions.

Empire Avenue

What the heck is a Mission?

Missions are where it gets interesting.  You can take part in missions to earn more Eaves, or you can create your own mission and give other players Eaves in exchange for them carrying out an activity for you.

Why you should use Missions

Hmmm…What could you get people to do?

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  • Pay players to leave a comment on your blog or share it with their followers.
  • Pay players to LIKE your fan page and interact on your Facebook Fanpage.
  • Pay players to recommend you on LinkedIn
  • Pay players to Google+1 a blog post
  • Pay players to Retweet one if your tweets


These are all free ways to get more eyeballs on your social content.  It is also a great way to connect with new people and bests of all, most people on Empire Avenue are very socially active, because it is in their interests in order to make more Eaves.

Don’t be put off that this is a game.  Once you have got your head around the concept, it is really easy to do and I am now incorporating it in to my social marketing plan whenever I create new content on line.

If you want to have a closer look at Empire Avenue you can do so here.  Yes I’ll get credited some Eaves but you will too 🙂

Let me know if you have used Empire Avenue in the past and what your thoughts are, or leave me any questions you have below.

To Your Simple Blogging Success,

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What’s your best way to find inspiration for your next blog post?  Have you got any good ways to get your brain cells buzzing?  Please comment and share this post if you have found it useful. 

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