One way bloggers can ensure success, is to build a successful blog community.  This is easier said than done with many bloggers racing to get as many followers and readers as possible as quickly as they can; but successful communities go much deeper than that.  It’s that whole quality versus quantity debate.  Do we want lots of people commenting on your content or do you want a smaller more engaged community.  The principles of what I am sharing today don’t just matter for blog communities but any communities where you are building your PERSONAL brand or your BUSINESS brand.

building communities online

building communities online

As a sociologist (in a former life lol) I am pretty fascinated about communities and I do believe it helps to get a bit more knowledge about the social psychology of your community members so you can really understand what is happening within your sphere of influence.  If you are interested in the social psychology of how successful communities work.  I highly recommend you checkout this great post over on problogger about building an indestructible community on your blog.

Building a community is not easy and it takes a lot of effort.  There is skill involved in making people feel part and of the community, giving purpose to your group, integrating and fulfilling member needs and fostering a shared emotional connection with and between your community members. ….WHAT!!!

Don’t worry, I found this really great interview with Debba Haupert where she talks about building online communities. It is only 4 minutes long and packed with useful nuggets of wisdom.  Debba explains why it is important to really know your community.  Survey them and find out what their needs are.  When you understand your community better you can match your marketing, content and products better to what they need.  Don’t be afraid to change direction on the back of what your community is telling you they need.

Debba also discuss the distinction between a BUSINESS brand and PERSONAL brand.  I’ve had this conversation many times with bloggers.  Should they do one or the other or both?  But it does makes sense to separate the two.  I know, that had I not had a successful personal brand I wouldn’t have been able to easily build the simple blogging network as quickly as I have?

In other news…Google has recently released its answer to Facebook groups.  I am already loving the functionality.  Google communities allow you have separate pages within the community to share specific things, so for example if you wanted one page on blog tips and tricks and another to share posts and content you can!  I think this is going to be really great for bloggers and people that naturally just want to hold discussions with like-minded people.  I also love the ease of Google Plus and being able to easily hold hangouts with people in your group and mastermind at the click of a button.

I have just set up my new community and I would love you to come join me Go here to find us.

If you would like more information about how to get started with setting up your own community read this great overview by Kristi Hines and tell her I sent you 🙂

What do you believe are the secrets to building successful community online?

What’s your best way to find inspiration for your next blog post?  Have you got any good ways to get your brain cells buzzing?  Please comment and share this post if you have found it useful. 

What’s your best way to find inspiration for your next blog post?  Have you got any good ways to get your brain cells buzzing?  Please comment and share this post if you have found it useful. 

To Your Simple Blogging Success,


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