Understanding Blog Content Terminology

In the next few blog posts I want to concentrate on the subject of repurposing content.  What, I hear you cry?!

Well before I get into that I am going to start by doing a really simple introduction on the different kinds of blog content.

It may be really obvious to a lot of bloggers,  but I do believe these terms get muddled up.  They are often used in the wrong context or  perhaps interchangeable and you know me, I like to keep it simple …..So let’s get started.

What do we mean by Original Blog Content?

As a blogger it should be your mission to create a lot of good quality original blog content.  This is content that is not plagiarized  and not already published anywhere else online.

Original Blog Content

Original Blog Content

Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net

OK…so what do we mean by duplicate blog content?

Duplicate “blog content” has already been published somewhere else online.  The way that Google’s search Algorithm works, is that it penalizes sites that publish duplicate content, that is both penalizing the original publisher as well as those sites that publish the content again without changes.

Things have moved on a pace in the last few years in terms of duplicate blog content.  Previously, content marketers were republishing the same content on blogs, article sites; you name it, to generate more back-links and more traffic.

Enter the idea of Repurposing Blog Content

But what is it?  Repurposing blog content is taking an original piece of blog content and presenting it in a different way.  So for example you could take blog content and then repurpose the content for an email campaign, video, podcast or to create Facebook posts or share on other online sites. You could however, just create a new blog post, but whenever you repurpose  blog content, it is important to be consistent with your brand and ALWAYS add more value.

Repurposed blog content should be different enough that the search engines will not consider it duplicate content.  This is a bit of an unknown, but SEO experts state that changing about 60-70% of the content, will ensure that your content will be considered repurposed and not duplicate. But no-one really knows what Google is thinking, nor what it will be thinking tomorrow so always expect the unexpected.

If you want to check whether your content is original you can use a free tool called Plagium.  You simply post the text from your article and it will pull up all the text found on the internet that it considers to be duplicated of that text.

In a future posts I am going to go into more detail about how to do blog content repurposing and why you should be doing it.  But for now, tell me whether you repurpose content? How do you do it and what types of new content are you creating?

What’s your best way to find inspiration for your next blog post?  Have you got any good ways to get your brain cells buzzing?  Please comment and share this post if you have found it useful. 

To Your Simple Blogging Success,

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