push and pull

Push, Pull, Push, Pull

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I want to discuss today the importance of developing a cohesive content marketing strategy that encompasses a complete push and pull strategy.

What the heck are you talking about Beth?

Let’s say all you did when you created content was PUSH content about events, products and services that you want to sell to your potential customers. After a while, your audience can’t hear if you have anything of value anymore, because they are tired of the same repetitive speak.

You’ll know the type, the shouty man in the Facebook Group. The spewer-upper on their Facebook wall. The e-mail marketer that has never stopped to ask how you are. The twit on twitter that has been regurgitating the same tweets since 2006 about the BEST, LEAD GENERATION SUPERDOOPER OFFER of the CENTURY.

YAWN…

Push marketing simply means to push out content one way.

Don’t get me wrong, if you want to create income online, then push marketing is going to work, but only in and amongst a balance of PULL.

push and pull

push and pull

So what is a PULL content strategy…?

You might have heard of attraction marketing and it’s actually very similar. In fact I would argue that Pull marketing is a form of attraction marketing. When we talk about PULL we are actually talking about creating content that draws people to YOU. That is engaging, thought provoking, enlightening, interesting, funny, vibrant, and different!

My end goal is not to generate leads, but to build long lasting relationships with people. People that feel like they know me, that resonate with who I am and the content I create.

That will take notice of my recommendations when I have them...
....that will laugh at my failures and cheer at my successes.

...That will comment on my content, will share it, will reach out to me and feel that they can approach me and ask for my help...

Who can simply click reply to an email even if they have never been in the same room as me?

I want to PULL people towards me, not in a forceful cajoling way. But in an I have something interesting to share with you, kind of way. I want to be attractive enough and inspiring enough to allow people to make a decision to come take a peek at what I have.

And so, when you next look at developing you content marketing strategy. Be sure to consider whether you are incorporating both PUSH and PULL in your strategy.

What are your thoughts, do you have a nice balance and push and pull? Have you heard of marketing and content referred to in this way? Let me know your thoughts below and please share the post if it has been helpful to you?

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Beth Hewitt

Blogging since 2009 and passionate about blogging, personal development, marketing and helping others succeed. In 2012 I founded the Simple Blogging Network because I was tired of seeing intelligent, talented bloggers getting disillusioned and frustrated because they never made a dime online. I aim to cut down the learning curve for bloggers new and old, simplifying all aspects of blogging and helping great bloggers get the recognition they deserve.

Latest posts by Beth Hewitt (see all)

17 Comments

  • Debbie

    Reply Reply April 4, 2014

    No one likes a pushy sales man, so why would they even bother with pushy content!!
    Makes you want to “Run Away” and never deign their door again.

    Nice bit of 80/20….80% Pull /20% Push

    Makes perfect marketing balance!

    • Beth Hewitt

      Reply Reply April 6, 2014

      Hey Debbie,

      Thanks for the comment and stopping by :) Are you subscribed to my newsletter muhahahaha!

      Beth

  • Merle

    Reply Reply April 5, 2014

    Great advice Beth and always get value from reading your posts.

  • Hillary

    Reply Reply April 5, 2014

    I’ve always loved attraction marketing, so pull marketing is just as appealing to me! Thanks for posting!

    • Beth Hewitt

      Reply Reply April 6, 2014

      So glad you liked it Hillary :)

  • Andy Lockhart

    Reply Reply April 6, 2014

    Beth, great post, you see so much of the buy my stuff going on. In offline Networking you work on getting people to Know, Like and Trust you. Simple put, you need to do the same on-line which comes down to the Attraction Marketing you discussed in your post. Thanks for sharing

  • Tandy Elisala

    Reply Reply April 8, 2014

    Beth, glad I found your website again! I’ve never heard of this push/pull method but I agree that pull is better than push! I think expanding our network out there is about creating relationships and that’s a recipe for success. Once people like, know and trust you (online or in person), they’ll be okay with the occasional ‘push’.

    • Beth Hewitt

      Reply Reply April 9, 2014

      Hi Tandy,

      That’s absolutely right, when people know like and trust you, they don’t mind the odd recommendation. :)

      Beth

  • I completely agree with what you are sharing here and for me that is key to marketing whatever the product — the notion of sharing — sharing wisdom, advice, vulnerability, successes and failures. Honesty build trust and trust leads to loyalty. Yes marketing should always include PUSH and PULL, though I personally prefer more PULL than PUSH Thanks for sharing!

    • Beth Hewitt

      Reply Reply April 9, 2014

      Thanks for your comment Valerie, I just stopped by your site. Hope to connect with you again soon.

      Beth

  • You caught my attention from the get-go, dear Beth!!! #HUGS

    Yes, in Gary Vaynerchuk words, “Jab Jab Jab Hook” ;) It’s very funny to find those ‘yelling’ marketers claim that Facebook or Twitter don’t work for them. Well, why should it?! :D

    Love your writing style…thank YOU!
    Kitto

    • Beth Hewitt

      Reply Reply April 9, 2014

      Hey Krithika,

      Thank you for your comment, I have just visited your blog and left a comment.

      Looking forward to reading more of your posts.

      Beth

  • Freda Fro

    Reply Reply April 9, 2014

    This is great advice! I really love your blog, I just recently started getting the hand of blogging, and it will be of help!

  • Shaun Hoobler

    Reply Reply April 24, 2014

    Guess I need to learn how to do both then.

  • Andy Bland

    Reply Reply May 11, 2014

    I just incorporated that strategy into my already existing one. It’s really effective.

    • Beth Hewitt

      Reply Reply May 14, 2014

      That’s great Andy, really great to connect with you. Hope to see you back here again soon.

      Beth

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