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Why Bloggers Should Consider Facebook Advertising

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As you know my primary marketing method is blogging.  I love to write and engage and connect with people through my writing, I do a lot of social marketing to syndicate my content and I have been able to build a very targeted list and community of bloggers in a short space of time.

“Image courtesy of [arztsamui] / FreeDigitalPhotos.net”.

But there comes a time in every business when you have to spread your marketing wings if you want to reach wider audiences, if you want to maximise and leverage what you have created so far.

Over the last few months I have been working on widening my marketing methods though Facebook ads and the results have been fantastic and following testing and tweaking incredibly cost effective! (like $0.11 a lead!)

That is because I am able to target specific people in specific a specific niche with particular likes and interests.  And I am excited about connecting and working with a lot more bloggers because of Facebook Ads

Think about it, where else do you have access to over 1.23 BILLION potential customers, with approximately 800 MILLION actively logging in each day?

Facebook Ads are different than other forms of online advertising because people go there to look at photos, interact with their friends/family, post status updates, They don’t necessarily go on Facebook to purchase products or service.

However…

ads  are now part and parcel of the everyday activity you see on Facebook, so advertising is now considered the norm.

One particular method I have been using is Newsfeed ads.  These aren’t the “Facebook Ads” you see on the right hand side of Facebook but that ones that show up in your normal news feed.  You might have seen a few that I have done in the lead up to the evergreen blog post challenge.

Facebook Newsfeed Ads can:

  • Generate you highly targeted leads for your specific blog niche.
  • Drive traffic to any website / capture page
  • Have massive advantages over side bar ads.
  • Be used to promote affiliate products and services relevant to your niche
  • Increase your Facebook edge rank and organic Facebook engagement and visibility.
  • Re-target ads to your existing email lists!
  • Be used in conjunction with Facebook Graph search abilities.
  • Utilise captivating images to engage your target audience.
  • Get more people to attend your events and live webinars.

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Right now you can access all of these methods by picking up a copy of News Feeds Ads.

Get News Feed Ads Here

Plus anyone who purchases via my link will get 6 months access to the evergreen blog post challenge. 

If you are already a member of the challenge I will extend your existing membership. (That’s $59 value)

Have you tried Facebook ads before?  Let me know in the comments below!  If so, were you successful?  If not, what’s holding you back?

To Your Simple Blogging Success,


P.S Learn how I finally cracked the code to making a full-time income online >>>>Here<<<<

P.P.S When you subscribe to the Simple Blogging Network Newsletter you get:

  • A FREE 5 Steps to Simple Blogging Success E-book
  • 2 workbooks to help you figure out your niche
  • A 30 Blog Post Ideas Blueprint for any Niche!

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Beth Hewitt

Blogging since 2009 and passionate about blogging, personal development, marketing and helping others succeed. In 2012 I founded the Simple Blogging Network because I was tired of seeing intelligent, talented bloggers getting disillusioned and frustrated because they never made a dime online. I aim to cut down the learning curve for bloggers new and old, simplifying all aspects of blogging and helping great bloggers get the recognition they deserve.

Latest posts by Beth Hewitt (see all)

18 Comments

  • Merle

    Reply Reply February 7, 2014

    I have tried a few Facebook ads Beth with no success. Quite a lot were not approved and the ones that were approved I didn’t get any results so not sure where I am going wrong !! Will have another go shortly and see what happens this time. Thanks for all the advice.

    • Beth Hewitt

      Reply Reply February 8, 2014

      Hi Merle,

      It’s a bit trail and error in the beginning and it can be frustrating as there is obviously costs involved so people sometimes give up before they get their break through. testing and tweaking is key as are good images and a congruent landing page.

      Beth :)

  • Heather Cameron

    Reply Reply February 7, 2014

    Interesting post. Definitely something to try out when I’m next launching a product.

    • Beth Hewitt

      Reply Reply February 8, 2014

      Hey Heather,

      Product launches are a great time to use Facebook ads.

      Beth :)

  • Nate Leung

    Reply Reply February 7, 2014

    Facebook has always been my favorite platform when it comes to getting leads. There’s no other platform that i know of that can deliver the way Facebook does. Thanks for the great post!

  • Christian

    Reply Reply February 7, 2014

    I’ve done a couple in the past for a business I was involved in with ok success. I have never thought about it for the blog or even my podcast. That’s a really great idea!

    Thanks Beth!

    • Beth Hewitt

      Reply Reply February 8, 2014

      Hi Christian,

      Yeah you could do some on an up and coming episode, get people to subscribe before you do it :)

      Beth

  • David Puttemans

    Reply Reply February 7, 2014

    Hey there Beth,

    great post. Dunno if you did it before but it would be good to share with the community how to make a good facebook AD.

    Just an idea on a friday night ;-)

    Have a great weekend

    David

    • Beth Hewitt

      Reply Reply February 8, 2014

      Hi David,

      No I’ve known a training on FB ads, but that is definitely something I could do in the future, I will add it to my little purple book of ideas :)

      Beth

  • Remy

    Reply Reply February 12, 2014

    This is interesting, I had thought about it but I was a little bit skeptical to do it. I might have to consider this in the future. I will subscribe to your blog to get more helpful tips. Thank you!

    • Beth Hewitt

      Reply Reply February 12, 2014

      Hey Remy,

      So good to connect with you today. I look forward to connecting and reading more of your blog posts.

      Beth :)

  • Michelle

    Reply Reply February 15, 2014

    Hi Beth. Do you use Power Editor to create your ads? That is something I am going to start using for my ads.

  • Bhavesh Patel

    Reply Reply March 3, 2014

    Hey Beth,, Awesome and helpful information. I going to try this out in my site and product too. And I’m sure it’s definitely helps me. Thanks for the post :)

  • Min

    Reply Reply May 29, 2014

    Hi Beth, I found you on Twitter. I have tried FB advertising and I achieved something like £0.20 or even less per click, so seems like a good idea, but I didn’t see a single click from FB on my Google Analytics, so out of approximately 70-80 people who supposedly clicked on my ad, nobody was showing on GA, why? If I believed that things were working like FB reports, then FB is brilliant, but I don’t understand what’s going on, so I didn’t carry on with the campaign.
    Any ideas anyone?

    Thanks,

    Min

    • Beth Hewitt

      Reply Reply May 29, 2014

      Hey Min,

      That’s a great point. Where were you directing people? Was it to capture page, a page on your blog? And what was your aim of the FB Ads?

      Not sure why it wouldn’t have been showing up in GA, but I have used FB ads and I have had a lot of great results, all though it can take a bit of testing and tweaking in the beginning.

      Thanks,

      Beth

  • Min

    Reply Reply May 29, 2014

    It was directing to a page on my blog.

    • Beth Hewitt

      Reply Reply June 1, 2014

      Hi Min,

      It’s best to aim at a capture page, otherwise you just loose traffic and leads.

      Beth :)

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